Cape Town Cycle Tour wins Sports Tourism Award
Cape Town Cycle Tour was announced the winner of the Best International Domestic Event that Contributes to Tourism Growth award, at a ceremony in Tshwane last night.
The award was made by the Sports and Events Tourism Exchange, an international conference in its sixth year. When the award was announced, David Bellairs, Marketing, Media and Sponsorship Director Cape Town Cycle Tour, commented: “I am so incredibly proud to be part of the amazing group of people that weave together the magic that is the Cape Town Cycle Tour. To the team, the Cape Town Cycle Tour Trust, the sponsors and all our partners and stakeholders, this award is for all that you do to make this event happen.”
“Sports and events tourism is a growing global industry with significant economic implications for travel and tourism,” said Sugen Pillay, Commercial Director at Thebe Reed Exhibitions and the Programme Director for the Sports and Events Tourism Exchange Conference (SETE). “The Cape Town Cycle Tour was selected as the winner of the inaugural SETE Awards in the category Best International Event Contributing to Tourism Growth as the Cape Town Cycle Tour succeeded in attracting over 4 300 foreign participants from 97 countries with a media impact of R55 million in 2015. The event is also recognized as the world’s largest timed race."
MEC Alan Winde, Minister of Economic Opportunities says, “This award is an outstanding achievement. The Cape Town Cycle Tour is an event of which we are all extremely proud. The event brings thousands of domestic and international visitors together each year to enjoy one of the most scenic - and the largest timed - cycle events in the world to the City of Cape Town, and with it, meaningful economic growth and jobs."
12 March 2017 will mark the 40th anniversary of South Africa’s best-loved cycling event and participants are invited to contribute to the #40years40reasons campaign. “Everyone has a different reason for doing the Cape Town Cycle Tour,” said Bellairs. “We want to celebrate the fact that whatever our differences this iconic race draws together 35 000 people with one goal: tackling the spectacular 109-kilometre peninsula loop.”