Adidas


Engineered to meet the uncompromising demands of sport creators including world class athletes in a variety of sports, ZONYK creates a new definition of vision and builds on the creating the new strategy of adidas brand.

 

 

Thanks to the important sponsor adidas eyewear, the nine riders of Bardiani Valvole – CSF Inox Pro Team who will the take part at the 96th Giro d’Italia, that starts in Naples on May 4th, will use an exclusive equipment of eyewear called “Evil Eye Halfrim Pro – Bardiani Valvole CSF Inox Limited Edition”.

 

This item worn by Modolo and his teammates will have a custom coloring black and pink and it has all the features to be the top-model of adidas eyewear. The durable, flexible frame material and the halfrim design make this eyewear very light, while the removable sweat blocker protects the eyes from sweat and draughts. High-quality LST™ filters guarantee optimal vision at all times.

 

The Evil Eye Halfrim Pro – Bardiani Valvole CSF Inox Limited Edition will available with a special price during the Giro d’Italia (May 4th – 26th) in the best 30 adidas eyewear’s retails, placed near the start and the arrival of every Giro d’Italia’s stages.

 

 

 

 

 

Following months of close work between adidas and British Cycling, the new look replica team kit was officially launched on Saturday at adidas’ Market Street store in Manchester, giving cycling fans the first opportunity to try it on.

 

adidas recognise the growing popularity of cycling in the UK, a trend that has gone hand in hand with the continuing success of the British Cycling team and as a result have designed a replica shirt to allow fans to show their support for the team on both the road and the track

 

Three time Olympic champion Jason Kenny, GB Cycling Team Olympian Jess Varnish and multiple Paralympic gold medallist Jody Cundy all attended the launch in store. They spent a couple of hours meeting cycling fans, signing autographs and helping adidas staff behind the till.

 

The adidas Britich Cycling replica range is designed for comfort: the quarter length zip and slightly more relaxed fit makes it the ideal jersey for sportives, commuting and even supporting the British Cycling team.

 

GB Cycling Team Olympian Jess Varnish said:

 

“It was great to be in store on Saturday and meet cycling fans. There is a real buzz about the new kit - it’s really comfortable and wearing it makes me feel really proud to be part of the team.”

 

The new kit marks a new chapter in a longstanding partnership spanning seven years, during which adidas have provided British Cycling with performance kit that has helped contribute to an unprecedented period of success for the team, with 26 Olympic medals, 42 Paralympic medals and 57 World Champions.