PERFORMANCE CREATIVITY

A PAINTED HAMMER. A BEAUTIFUL AX. TROY LEE AND HIS TEAM CHANNELED THE FUTURE OF CAMO TO DESIGN THESE CRANKS, AND THE FUTURE—AT LEAST IN THE STIFF, DURABLE WORLD OF SRAM CRANKS—IS LOOKING EXCEPTIONALLY BRIGHT.

SAME SAME. BUT DIFFERENT.

FOR THE ARTIST, THE CHALLENGE OF THE SOLUTION IS THE INSPIRATION TO CREATE. THE CRANK ARM—PERFECTED IN PERFORMANCE BY SRAM ENGINEERS—IS A UTILITARIAN CANVAS BEGGING TO BE TRANSFORMED. TROY LEE, DESIGN ARTIST, TOOK TO THAT CANVAS. AND NOW, THOSE OF US WHO HAVE SEEN CAN NEVER UNSEE. IT’S THE CRANK, MADE MORE. SAME SAME. BUT FOREVER DIFFERENT.

Retail avaiability: June, 2019

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