The brand is born with the vision that bicycle apparel could be class and stylish with equal focus on performance and highly technical materials.
Aiming at challenging established bicycle industry codes in style and fabrics.
For its first year of existence, Adicta Lab will be focusing on developing sophisticated environment friendly fabrics, scientifically proven.
The company will be collaborating with a famous university known for its physical sciences and engineering researches with a focus on body temperature regulation using high-performance and ecological friendly materials.
Adicta’s bike rider community will experiment laboratory environment testing and much diverse riding experiences, the brand believes into obsessive field testing with enthusiast and professional bike riders to validate its product development.
At first, the pro rider community includes multiple Olympic and World Champion Julien Absalon and Neïlo Perrin-Ganier part of the newly created Absolute Absalon XCO MTB Racing Team.
Other professional and enthusiast bike riders in the Road, MTB and Triathlon categories will be collaborating to develop creative and refined product solutions for all cyclists in the World.
The company is also offering product development, manufacturing and trading services to industry professionals and other companies interested to collaborate.
Creating Adicta is a longtime dream coming true for Morena Zurcher-Ciringione << developing unique products with our own philosophy will be very special and another exciting big step for me >>.
Born as an experimental development brand and true to its statements, Adicta Lab won’t be offering commercial products before the mid-end of 2018.